What is proximity marketing?
Proximity marketing is communication with the community via location technology. There are about 5 different ways to use proximity marketing. Some work better than others depending on what you are trying to achieve.
What are the different ways proximity marketing is used?
NFC – enabled on the phone connecting to an RFID chip on a product or media. NFC is the technology deployed for Apple Pay and other payment technologies but doesn’t have to be limited to payments. Certain places can install NFC devices to provide tour information. outlets can deploy NFC on shelves for product information.
Geofencing –Text message marketing systems can utilize your location to push text messages to only those devices that are within a specific region. This is known as SMS geofencing. It’s not a precise technology, but it can be useful to ensure your message is only sent to the target audience you need at the time you want.
Bluetooth – Retail locations can utilize beacons that can connect to your smartphone. Typically there’s a mobile application that enables the technology and permission is requested. You can push content through Bluetooth, serve local websites from WiFi, utilize the beacon as an Internet access point, act as Captive portal, offer interactive services, and operate with no Internet connection.
Mobile Browser Internet-enabled device with coordinates enabled by the user via the mobile browser. Visit a company site on your mobile device while you’re in proximity of a location, and you can geotarget dynamic content to that individual – whether or not they’re on your Wifi.
Wifi Hotspot – If you’ve ever logged into an airline connection or even a Starbuck’s, you’ve witnessed dynamic marketing content that’s pushed directly to the user via the web browser.
This technology isn’t just for contacting phones it works for laptops also. And the unlimited broadcasting from your wireless device usually will only cost you a small monthly fee. There are companies where you can buy them outright and have service for life. Overall they don’t cost too much to get started.
With the five ways listed above businesses now can get their ads or information in front of their catered audience easier than ever before. From website banners to Facebook ads, to direct text messages about service offers when within a specific radius. Proximity marketing can be an amazing tool to get the word out about your business.
Why use proximity marketing?
-Get an understanding of your customers. Their likes and dislikes with your ads, and what offers work or not.
– you get the ability to tailor messages to a specific audience in a specific location in or outside of the business.
-imagine being in a clothing store and an ad pops up for 50% off coupon, Most individuals will click it because it will save them money in a store. That is the power of proximity marketing.
Interested in using Proximity Marketing for your business? Click Here